June 2005
Remote Tagging: A Richer Social Model
I was involved in a brief email exchange with Eric Marcoullier of Mybloglog.com about his service, which provides a means to track what hyperlinks people are clicking on in your blog or website. I told him that I seldom look at the reports, and the reason is that I am more interested in why people follow links than what links they follow.
It occured to me that I would really like to steer...
Ketchum: How Not To Approach Social Media
[Originally posted at Corante’s Get Real on 15 June 2005.]
Neville Hobson touches on the reasons why would-be clients should be skeptical of Ketchum Public Relations new Ketchum Personalized Media Service:
Yet I can’t help but wonder how much credibility, if not faith, you’d want to place in a PR agency which enters this area where:
1. they don’t have a blog, 2. none...