Guy Kawasaki on How To Suck Up To A Blogger

Guy Kawasaki is so off tone in his How To Suck Up To A Blogger that I am not even going to deconstruct his recommendations point by point, as many others have.

The 'stroke their egos' stuff is particularly abhorrent. Enough said.

Bloggers are people, and not a separate species. Many bloggers are busy, but are interested in information pertinent to their line of inquiry, whatever that might be. It doesn't take a lot of thinking to simply send an email, expressing your rationale as to why something might be of interest. But if you haven't taken the time to figure out what the blogger is interested in, and you send junk instead of treasure, it will backfire.

tags: guy+kawasaki, blogging, PR

Comments

[jeneane]

Thank you!