Kathy Sierra on Creating Passionate Users at ETech
Well, it's going to be a tough act to follow. Kathy Sierra, whose Creating Passionate Users blog will give you an insight as to why, blew my mind at Etech with her tutorial on that same topic.
Kathy has numerous, far-reaching, and distant analogies that debug the process of getting users engaged and then passionate. I won't spoil the experience by explaining the slight-of-hand, but if you can get to a presentation she's giving, do it.
Here's an example of her thinking from her blog:
To read the complete post at Conferenza, click here.

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