Ok, I Fell For It: Wurk.net

Got this email, which seemed like a nice excursion after an extremely dense, although fruitful, interview with Linda Stone, the leading exponent of the pros and cons of Continuous Partial Attention (interview written up tomorrow):

blog finder More options 1:32 pm (41 minutes ago) FOR IMMEDIATE RELEASE -- 28 March 2006 –- blogfinder (beta), an experimental web 2.0 application that connects bloggers with other like-minded bloggers soft-launched today.

blogfinder (beta) is an experimental web 2.0 hub that connects
influential early-opinion-leaders via a transparent, ajax-founded,
tagging/detagging framework.

The application is entirely based on documented hyper-neural,
multi-threaded, semantic progression algorithms, collective global
intelligence, and existing, conversation-led, social-media
folksonomies.

blogfinder (beta) focuses on creating a brand new agenda of radical
trust, built on an engaging, 'X-cloud' user-generation platform that
will fully enable:

- rich-experience, relationship-driven, community networks
- advanced, reverse-flow, citizen journalism pathways, and
- collaborational, peer-to-peer, personal publishing

"Using blogfinder (beta) is simple", said blogfinder (beta)'s
developer. "Our software makes an informed decision, and suggests the
blogs you should be reading based on a subset of the thought
processes, opinion formats, and idea structures you have recently
recorded on your own blog."

"It's the most exciting application of social web engineering that we
are likely to see all afternoon."

Contact, more information and live demo at http://blogfinder.net

Sounded vaguely interesting, although larded with discordant buzzwords that didn't add up to anything concrete. But I clicked through, and found this:

I typed in my blog URL, and...

Which led to ...

Truly a good joke, and I actually fell for it.

The final click brought me to to Wurk.net:

What is wurk.net?

wurk.net is the freshest career resource on the net. Put simply, it’s a network of blogs that each cover job hunting, career advice and everything else to do with working in a specific industry sector.

And good luck to them: they made me laugh out loud. Some smart marketing person deserves a raise.

tags: work.net, bogus+tool, blogfinder.net

Comments

[Barry Bell]

One down.

Only 4,999,999 to go.

;o))

Thanks Stowe - we had a laugh making it, too!

[Miles Burke]

That's great, there's some really clever marketing going on out there, past all the banner ads and mindless stuff. Onya Wurk!

[Peter Cooper]

Ohhh, there's a third page! I got the same thing but there's absolutely no "Click through to see the results" on mine at all. Guess much like Web 2.0 they couldn't code it to work in a multitude of browsers *g*