eBay to Launch Blogs, Wikis and Search Tags
Steve Rubel spills some news that suggests the socializing of all online commerce is one giant step closer:
[from Micro Persuasion: eBay to Launch Blogs, Wikis and Search Tags]Each eBay Blog will have something called Search Tags. These are keywords that the publisher can use to identify the topics and concepts that are unique to them. These search tags will give each blog a high placement on related searches. So if an eBay seller uses tags like "Pez", "dispensers" and "collectibles" they can increase their visibility in search results. All blogs will also support RSS.
By launching blogs and wikis, eBay is taking a big step to push into the social commerce arena. Conversation drives commerce so integrating blogs, wikis and tags into the eBay toolkit is a natural extension to their core platform, which has long included discussion boards. I would not be surprised to see the company take this a step further and build eBay into a giant social network that lets like-minded buyers and sellers find each other.
eBay's love for blogging doesn't stop there. It has also converted its newsletter into a TypePad-powered blog. Given this I bet TypePad/6A will be the back-end provider for eBay's blogs. A developer's wiki is already live.
On a personal level, it's amazing timing, since I just gave a talk at Reboot, here in Copenhagen called The Revolution Will Be Socialized: Social Architecture and the Future of Markets, in which I make the pronouncement (not for the first time) that in the future, all e-commerce will be embedded in a highly social context. So now, eBay is providing more of the social media tooling to make that more of a reality in the enormous marketplace that they have become.
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