Deep Survival: A Lesson For Small Business

I will be contributing to the Fresh Books blog from time to time over the next months, generally providing advice to small business owners on topics ranging from blogging to technology. My first post is Deep Survival: A Lesson For Small Business:

I recently read Deep Survival by Laurence Gonzales, which I could hardly put down. Subtitled Who Lives, Who Dies, and Why, the book is a deep dive into the nuts and bolts of survival in life threatening situations.

The core message? The ones that survive avalanches, airplane crashes, being snow bound, or cast adrift in inadequate life boats are those that manage to suppress their urge to panic long enough to ask — and answer — the essential question of survival: what do I do next to survive?

To read the entire post, click here.

tags: deep+survival, survival, fresh+books+blog, laurence+gonzales

Comments

[TheBizofKnowledge]

I have heard a little bit about that Deep Survival book. I've been meaning to check it out for a while now, and will definitely get to it sometime soon. Your mini-review piques my curiosity about it even more. Thanks for the reminder!