Jarvis Is Needling The Dell Bloggers Mercilessly

I love the way that Jarvis is going after the bloggers at one2one:

[from Today’s helpful Dell blogging tip]

Try to do it daily. You create a stir and get people to come back to your blog to see what you have to say next, so have something to say. Your group blog has had two posts in seven days. Habits are usually daily. Just trying to be helpful. Think of this as my customer service.

Everything is so screwed up now at one2one (by the way, its a many-to-many conversation going on with blogs, not one-to-one, which they are learning the hard way), I bet they have to have long meetings -- PR and marketing folks, senior execs, and all the bloggers -- before they can agree what is going to be posted. It's dead, dead, dead. Even though Rubel points out that some think we should give them some time, I think they are sunk.

tags: jeff+jarvis, steve+rubel, dell, one2one, clog, blogging, corporate+blogging, marketing

Comments

[Daniel R]

Hi Stowe,

I agree with everyone else here that Dell has a long way to go on its blog. But, if blogs, "markets as conversation", etc are as revolutionary as we all proclaim, we cant expect a large corporation to get it right on the first try - and heck, not even on the second try.

Yes, Dell has squandered its ability to put a good face-forward on its first try and should of been able to pull it off. But even through first-impressions count, at least Dell is going for it. Can we imagine Apple doing the same, esp. with all the concerns over MBP discoloration, scratches on iPods etc?

And, indeed, 1-2 years from now, assuming Dell continues one2one and cleans up in 6 months, no one will remember much about the initial release. It will be the Internet professionals who are in the industry that will remember, but I think the common person will forget.

Regards,

Daniel