JetBlue Going Freemium
An example of web pricing plans bleeding out to the meat world:
[from JetBlue eyes charge for fluffier pillows�]JetBlue is considering offering a fleece blanket and blowup pillow for about $5 as an alternative to its free pillows and blankets. The airline plans to make announcements in the next couple of months, he said.
The six-year-old carrier lags its peers in generating revenue from sources aside from ticket sales. Neeleman told Reuters Television that he wants to double these non-flight revenues, which currently account for about 5 percent of turnover, in a few years.
I bet there will immediately be an aftermarket, where people resell the goods on ebay.
[Pointer from Jeff Jarvis]
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