Raw Sugar, RIP
One of the numerous bookmarking solutions that I did not review in 2006 has closed shop:
[from Micro Persuasion: Tagging Site Raw Sugar Tanks, Put Assets Up for Sale]RawSugar, a social bookmark site, has let all of its employees go and has put its core assets up for sale, Haaretz reports. The Israeli startup, which is similar to del.icio.us, digg and other link sharing sites, ran out of resources. The startup was completely self-funded. The RawSugar site remains operational for now. However, according to Haaretz, the founders say it will close in a matter of months.
I resisted reviewing the product for two reasons:
- It looked like a dozen other offerings, and lacked a real social dimension.
- Ofer Ben-Shachar, who I think is the founder/CEO, just wouldn't listen when we talked about the product. He just kept saying the same things over and over. [Of course, that's probably what I did too, but I am the blogger he was trying to connect with, not the other way around.]
In 2007, when I decide not to write about some product becuase it's ho-hom and the founders are boneheads, I think I will post it, anyway.

Hey Stowe, perhaps I'm one of the 'boneheads' you talked to in 2006 (Emerging Tech conference back in March) ;^). Actually, I think you hadn't had a chance to try out our Mentations offering yet (www.mentations.com) and so I was wondering if 2007 might afford you some more time to do so, even if it is just to say that we have a ho-hum offering ;^). As they say, there's no such thing as bad publicity! However, I would humbly suggest that when you evaluate a given company, you take their overall vision into account and not just the current status of their development efforts.
Posted by: Brian Schneeberg | January 01, 2007 at 05:14 PM