Paul Dunay recently interviewed Jack Welch about corporate blogging. His advice? Be authentic.
[from Buzz Marketing for Technology: EXCLUSIVE: Jack Welch Discussing Web 2.0 by Paul Dunay]Buzz Marketing: So what is your advice for companies adopting new Web 2.0 technologies like RSS, social networking, podcasting and videocasting?
Jack: Just be authentic. Be clear in your vision, and have one message and one view that are authentic. I worked somewhere once where they had different messages for employees, analysts and the press. There should be only one message for everyone, and fight like hell to get that message across everywhere you go.
I don't how you can do this today without blogging, do you?
"Authentic?" Check. "One message and one view?" Hrm... In my mind, those are the *worst* blogs... Meager gruel with which to sustain a conversation. You might as well have a site that says "This is a page of my op/eds." And I'd imagine that the "fight-like-hell" part might get a little off-putting after a while.
Posted by: Phil Gomes | February 23, 2007 at 06:55 AM
Phil - I'm not so sure. My blog is an example of one message and one view, and I don't think it's thin gruel. I am hammering on a big message, however: the impact of social applications on business, media, and society. So, it's a question of scope.
Posted by: Stowe Boyd | February 23, 2007 at 11:14 AM