Rick Klau posts about new Feedburner stats, which only leads me to conclude (once again) that I am stats challenged. He provides gobs of data -- from which I derived only a few factoids, like the four leading RSS tools account for 98% of all feed reading -- but the gem is in the conclusion:
[from FeedBurner's View of the Feed Market]Your Content is Bigger Than Your Feed
Today's key takeaway is that feeds represent only one aspect of a publisher's overall content consumption. We're living in a world of distributed media after all: people might be reading your content directly on your site, within a widget, via resyndicated headlines on another site, or on a social networking site. Over the last two years, FeedBurner has rolled out a number of services designed to help you push your feed-powered content to an ever-wider and ever-more-distributed audience, to track where it's gone, and to measure what (if any) impact it had. In a future post, we'll talk more about how we plan to tie all of these pieces together.
Yes, Rick: I would like to have one source for all the stats associated with my blog. I don't want to have to manually collate stats for feed, site, widgets, whatever. Please pull the rabbit out of the hat.
One of the bigger problems with the whole 'social media' scene is the convulsive obsession with numbers.
I have to ask, 'Why the hell are you still counting'? This is so broadcast network and circulation numbers centric. From a guy who created Edgelings this is weird. Are you suffering from "Post Validation Insufficiency"? Are you counting page views to fight with your advertisers for compensation? Are you attempting to become a Lovemark?
Posted by: alan herrell - the head lemur | February 23, 2007 at 06:55 AM