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March 08, 2007

Federated Media Raising More Money, Not Looking to Sell

I think Arrington ought to change the title of his post on Federated Media, since John Battelle has clarified that they are not looking to sell:

[from Federated Media Raising More Money, Looking to Sell]

Mike got it right in his update - we’re not looking to sell, nor do we need financing. Sure, any startup has its price, but ours is dictated by a very important caveat - anyone who is looking to purchase FM must first look to our business model, and determine if it wants to take care of the most important asset we have - our publishers. Just to be clear, here at FM we are not focused on selling our business, or even raising money. What we are focused on is adding value to our publisher’s business. That’s it.

I haven't seen the MergerMarkets interview with FM COO Jason Weisberger who is quoted as saying "If Federated Media keeps performing the way we’ve predicted in 2007, it would be a really ripe time for a media player who understands this space to buy us now rather than having to buy us for a whole lot more later.”

So, both are likely to be true. It would be a good time to buy, but FM is not "looking" to sell, quote unquote.

Business as usual. Meanwhile, I am pulling down huge bank every month from FM ads! Wowee!! [Kidding... I wish!]

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