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March 09, 2007

Radar Relay: Why Office 2.0 Matters

I am working with the wonderful crew at Dealmaker Media on the upcoming Under The Radar: Why Office 2.0 Matters, as a member of the selection committee. The one day event will be held on 23 March 2007.

I can offer /Message readers an opportunity for a discount on the registration here: use the Blogger registration area.

[Note: Not to be confused with the IT|Redux conference, Office 2.0. Ismael Ghalimi, the organizer of Office 2.0, is a member of the selection committee for the Under The Radar event, by the way.]

Under The Radar events share a common format, which I really think is the best I have seen. In each session, a moderator leads four companies through a short presentation or demo, and then a panel of judges critiques the presenters, in turn. A great way to learn about the companies, and to hear a spirited, to the point analysis of the companies' options and chances. I think it is good for the companies and those in attendence, as well.

The companies and their categories for the upcoming event are these:

Mash It Up
LongJump (Relationals)
Mashery
Proto Software
Teqlo
Desktop Tools
InvisibleCRM
Scrybe
Timesearch Inc (Calgoo)
Tungle
Open for Business
My Payment Network
Sitekreator
Terapad
Wufoo (Infinity Box)
Team Work
Blogtronix
BrainKeeper
Firestoker
System One
Collaborative Planning
EditGrid
SmartSheet
Wrike
Xcellery
Stay Organized
Approver
Koral
WorkLight
Web Sharing
ConceptShare
Slideaware
Spresent
Vyew
Collective Intelligence
Cogenz
ConnectBeam
Diigo
Stikkit
Grad Circle Presentations
Etelos, iUpload, Oddcast
Atlassian, Jive Software
Colligo, ThinkFree, Zoho
EchoSign, FreshBooks, Joyent

I beleive that despite the impressive number of companies presenting, the Under The Radar format makes it possibkle to keep the companies clear in your thoughts after leaving the conference. Otherwise, it would all be hopeless mush a few days later.

I think the categories make the case for the rhetorical title of the event; Office 2.0 apps matter because they focus on workaday issues: it's about getting things done.

Apropos of that, David Allen, the man behind Getting Things Done, will be involved in a 'fireside chat' at the event. I am looking forward to that, on several levels. I recently gave a talk at the O'Reilly Etel conference, which I call 'Overload, Shmoverload', and the thrust runs apparently counter to the personal productivity mantra of Allen and others.

But just because I don't acscribe to personal productivity as being the highest good, I still want to edit documents, share calendars with partners, and invoice clients. So the value of Office 2.0 apps is greater to me than any particular approach to being organized. And, being the kind of guy I am, I recommend surrendering to the flow as the only hope we have of remaining afloat in the rising seas of connected communications. Maybe the next Under The Radar will have a session dedicated to Flow?

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