Social = Me First: A Video From Lift 07

It is a day for presentations, it seems. Laurent Haug pinged me this morning, letting me know that the video of my presentation from the Lift conference in Geneva is up. He had some kind words to say about the presentation, Social = Me First, and the workshop that I had given there, Building Social Applications.

I thought that I had written a "Social= Me First" post, but I haven't per se. Here's one that touches on the theme.

I've uploaded the Social = Me First presentation:

Here's the video:

The core takeaway:

People are online for discovery. It looks like its about things, but its not. They go to 'places', but really to find people. And below it all, they are involved with people to discover themselves.

This is not a high-minded philosophy pitch: it just practical. If you are trying to build social apps you have to understand that, even if the people using the apps think that they are merely trying to find new music, or better shoes, or the best extreme karaking trip in Hawaii.

As more of the web moves toward this model, more power moves to the edge. Users want control, they want to make the rules, choose their terms, friends, networks. Only the players that understand this will succeed. People will find meaning from relationship with others, not by membership in organizations or groups.

There was no video of the workshop, alas, but I have uploaded the presentation:

tags: "building, social, applications", "social=me, first", lift07, social+applications, social+architecture, social+tools, presentations, video

Comments

[Carter Harkins]

Hi Stowe,
I'd love to contextually comment on this video in the CrowdAbout.us social player, and share it with the community over there. Any chance you'd give it a whirl? Looks like flash video, but I can't seem to find an .flv link anywhere...

Best,
Carter Harkins
http://crowdabout.us

[Mike Walters]

Thanks for putting the video online. Here in the UK it is easy to feel dislocated from Web 2.0 ongoing conversations and business development. I think your point that people are looking to grow and re-construct themselves (just as they do face-to-face) with each online interaction, with more experiences, more self-knowledge, is a profound one. I'm only just beginning to appreciate how radically this could change things. I need to do something.

[Stowe Boyd]

Carter - I didn't host it, it was the Lift guys. I don't have the original.

Mike - Please do do something.