As Bad As It Gets: The Case For Twitpitches, Part II

My Twitpitch idea has caught some attention, especially Sarah Perez at ReadWriteWeb:

[from Twitpitch: The Elevator Pitch Hits Twitter]

Twitpitch. We love it. It's brilliant. It's social media put to work. We hope it catches on.

And just to show why it's a good idea, on a personal level, here's just one of the email pitches I got today, one of like 30:

As bad as it gets, originally uploaded by Stowe Boyd.

This is the worst sort of PR email. No text whatsoever, from someone that I don't know, with an attachment in Word. If I were to respond I'd have to click the link, wait for the download, wait for Word to open, then read whatever the heck was in there: probably a 10 minute exercise. All that without even a hint?

Yikes.

One of the features of twitpitches that most people haven't picked on is that its social and open: I want these PR types to do their business in the open, so that others can see their pitches. It's good for them and their clients if the pitches are short and sweet, suggest a real value to someone, and avoid buzzwords and fuzzy analogies. My 'followers' on Twitter can get the benefits of a discourse about these products, if there is any benefit to be had. And it's all done in the clear light of Twitter.

My thoughts about open PR are inspired by some ideas offered up by my friend JP Rangaswami regarding his ideas around open email. I plan to write something about that this weekend, once the craziness of Web 2.0 Expo -- and all these pitches -- has receded.

Comments

[Justin Davey]

The incredible thing about TwitPitch is that its simplicity is so great from sorting the wheat from the chaff, so to speak, before getting right down to the numbers behind the potential business. Probably the best TwitPitch's will correlate pretty well with the best business plans. Just like the best storytellers tell a story in the fewest words with the maximum effect, so do entrepreneurs successful at pitching a business idea.