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May 16, 2008

Next08: Google, Yahoo, and Facebook Presentations



[My twitter stream from Next08 yesterday]

Keynotes at #next08 Geraldine Wilson from Google on mobile
Wilson: <20% internet use on mobile in Europe, due to lack of flat rate for all you can eat #next08
Wilson: Users want to do other things, and services are changing. #next08Wilson: speed is also a factor, and mobile connectivity is improving dramatically: 7.2M - 14M/s #next08
Wilson: iPhone has changed perception about the form/factor of mobile. 10X more use than other smart phones #next08
Wilson is from Yahoo, not Google. Oops. #next08
Wilson: Yahoo is partnering with many operators and others. Did she say 'audience'? Wow. She's oldschool. #next08
Wilson: personal home page. Hmmm. Have to take a look but looks tired. #next08
Wilson: Search - not social enough, I don't think. The only angle that could compete against Google. #next08
Wilson: platform for publishers, a widget strategy across all Yahoo environments. #next08
Wilson: forming an ad network with operators. demographic targeting. #next08
Wilson makes a convincing case for pre- and post-game video ads. The future of mobile is video, I agree. #next08
Wilson: ad study on mobile awareness of brands, like Twingo, very high performance #next08
Wilson: businesses, especially ad agencies, should take an immediate look at what's going on in mobile #next08
Matt Cohler of Facebook #next08
Cohler: overview of the history of Facebook. Yawn. I guess there aren't many German users. #next08
Cohler: 70M active users = at least monthly. (I wonder what the graph looks like?) #next08
Cohler: going gaga over German localization. Germany is important, great, outstanding, yadayadayada. #next08
How did they translate 'it's complicated' I wonder? #next08
Cohler: The 'social graph' - the relationships a person has (isn't that the definition of 'social network'? Don't get me started) #next08
Cohler: describes the filtering that I hate so much on facebook - less than 1% gets through #next08
Cohler: makes case for user control of the information, but doesn't mention that you can't export or delete your account. #next08
Moderator asks tough questions about user agreement, which hasn't been munged into a legal German form. #next08
Mike Jennings of Google on Android #next08
Jennings: Android is a linux-based phone OS, also a framework for mobile applications from the open handset alliance #next08
Timely post from Umair Haque on the evilness of facebook http://twurl.nl/v666yo #next08
Google's open source approach with Android is exactly what Facebook might have done with it's platform, but alas, no way. #next08
Cohler: extremely boring architecture stack diagrams. #next08
Cohler is too loud. I think I will go get coffee. #next08



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