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June 17, 2008

Twitter + Webinar = Twebinar

Chris Brogan comes up with some great ideas. See for example his articles 100 Personal Branding Tactics Using Social Media or Starting a Social Media Strategy. Probably his best idea lately is to setup a Twebinar.

A twebinar is a webinar and Twitter mash-up where conversations take place in real-time before, during and after the webinar, on Twitter.

To enter the Twebinar follow these steps:

  1. Sign-up for a webinar on a topic that interests you.
  2. On the day of the webinar, watch the presentation from your computer and receive information visually and verbally from the presenter(s).
  3. During the webinar, a parallel conversation takes place as participants comment, ask questions, and/or discuss the webinar series on Twitter. Follow the webinar participants on Twitter and join the conversation.
  4. Gather ideas and/or resources from a community of people with interests that are similar to yours.
  5. The result? A twebinar.

Twebinars

It is a 3 part series:

  1. Game Changing Moves - Doing Business with Social Media
  2. Who Really Owns Your Brand?
  3. The Importance of Listening

Part 1 - Game Changing Moves

In this first part Chris will interview over 30 names in social media and Internet marketing. It will be a great opportunity to get their thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business.

With Twitter, as a registered participant, you will be able to participate in the Twebinar. You may want to follow the 30+ professionals, already before the Twebinar on 26 June, on Twitter. You can follow professionals like Rohit Bhargava, Tim Ferriss, Maggie Fox, Shel Israel, Joseph Jaffe, Loic Le Meur and others on Twitter.

Looking at this list, the blogs and Twitter streams that I already follow of some of these professionals, it looks like it will be a very interesting Twebinar.

Registration is easy and free

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Comments

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Thanks so much for the pointer, Stowe. For the record, David Alston from Radian6 came up with the Twebinar idea himself. He and I were brainstorming ways to bring the conversation alive during the event, and he came up with that. I think it's brilliant. Some day, someone will make a front channel app that I can use to display a more interactive experience. : )

Twebinar is a simply great idea. Thanks for the info. Of course, i did not really understand how it will be done and how can i participate. (!) But it sounds interesting. It will happen on 2 levels - presentation is one way and two way - conversation - on Twitter. Right? New way of communication, important subject, interesting people to follow and conversation - too much!

Brilliant! Thanks for passing this along. It's a perfect way to engage the audience.

I dunno if a "twebinar" is a good idea or not, but the name is absolutely revolting. This is why they hate us.

Hope you liked the Twebinar as much as I did. There are points for improvement but the idea of adding interaction to a webinar is just great. Twitter is a great tool for that as already proven on many events with Twitter back channels.

There's nothing more annoying than when someone on your Twitter watch list decides to start posting ten-times-a-minute running commentary of whatever conference session they're attending. The service is good for occasional status updates, this sort of thing just drowns your notifications in noise.

There are these wonderful things called chat-rooms. A lot of webinar software supports them.

"Mashups" like this are an abomination. Twitter is not a chat room, and treating it like one drowns out its usefulness. Stop being such a Web 2.0-wannabe and just use a traditional chat room.

Disagree with you Super Dude : why can't you discuss with your friends via twitter like a chatroom? You can share opinions, url or whatever you want thanks to twitter faster than in a chatroom.

Moreover in twitter you only talk to your "friends" and not to some random guy in a random place.

Nevertheless, the possibility to find other people because they talked about specific subjects that interested you is still a good idea I think (if I understood what is twebinar is).

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