Andy Sernovitz on Word Of Mouth Marketing

[Update: 11 July 2008 1:33pm ET -- The affiliate marketing experiment for Andy Sernovitz at /Message has been terminated: see Andy Sernovitz On The End Of An Experiment]

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Word Of Mouth Marketing expert Andy Sernovitz is hosting a small-group word of mouth marketing seminar, in Chicago on two upcoming dates: July 30 and September 4. Andy usually conducts private training for companies at a very large price, so this is a rare chance for 50 people to get a solid introduction to word of mouth.

We've arranged for a $250 discount for our clients. Use code "welovestoweboyd" (they thought it up, not me) when you register.

This is a very practical, hands-on course. Andy says that you will

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)

All this, taught by Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information: http://events.gaspedal.com, and don't forget the code to save $250, "welovestoweboyd".

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Comments

[Santino F]

The risk of going into business cannot be eliminated, a good work, financial planning and marketing will help reduce the risk. Often, what will work best is marketing the novelty of your product or services. Dell computer, Tide, and Charles Schwab all marketed the novelty of their companies very well, and that is precisely why they are leaders within their markets. Tide, for instance, played up the novelty of their being the first synthetic laundry soap, and they are still the leading brand of detergent. The marketing of these companies differs from traditional marketing and is a great way to boost your business.