The Gravitational Pull Of Enterprise 2.0

Susan Scrupski and Jevon MacDonald are developing a graphical view of the overlapping "2.0" space, dividing it into digital marketing, social media, enterprise 2.0 and mass collaboration:

[Graphic via Susan Scrupski's Flickr stream, Creative Commons, some rights reserved]

The interesting thing about the Enterprise 2.0 circle is that is has a strong gravitational force: components that appear in the adjacent social media and mass collaboration areas are drawn closer until they are sucked into the area of overlap. Only wikis and blogs are shown in the overlap areas now, but micro-blogging is starting to move in that direction (e.g., ESME) and enterprise crowdsourcing is already there (e.g., InnoCentive, Procter&Gamble).

Comments

[Robert Fischer]

And here I thought this was going to be a post about the new Star Trek movie.

[gregorylent]

glad to see digital marketing (at least graphically in your diagram) being eclipsed or over run by social media ... it is becoming more cheesy every month, to the point where i would snub anybody involved in the practice if i met them at a party. it is for fear-ridden losers, dont you think? :)

[Allison]

Hi,

Great chart! This is also an area that we are focusing on, although from more of an architecture/governance perspective and from a collaborative apps perspective.

We put together a Enterprise 2.0 architecture topology from a CIO perspective (which you can view here http://www.BeateNetworks.com/blog/index.php?/archives/306-Primary-Research-Enterprise-2.0.html ). The areas where we see some concern are that (a) companies are using Enterprise 2.0 as Press Releases 2.0, which is completely ineffectual; (b) companies are not considering Enterprise 2.0 as a complete rethinking of IT spanning networks to applications; and (c) companies are not prepared for the flattening of the enterprise.