Carlo De Machis: Double Screen Is The Future

Carlo De Machis writes about the election, contrasting the work that social media and mass media did. Best insight is that we will likely to experiencing events like the election in double screen fashion for now on:

[from carlodemarchis: US Elections: Quick media comparison analysis - TV wins, double screen rules]

Double-screen

I definitively believe that a lot of people have been in front of their TV with a laptop/computer in front of them. I think this is really the - not any more emerging - trend of this latest times.

You follow LIVE on TV and dig deep into things, interact and communicate on the web. There is a clear convergence happening bt surprisingly is cross-media... So humans found a way to make technology converge before technology did that by itself.

The mash-up of the web and TV is happening on a bottom-up basis, but smart entrepreneurs will be chasing this pretty fast. Charlene Li talked about ITV at yesterday's Defrag conference, describing the same idea: people chatting with each other 'through' the TV shows they are watching. "The future is here already, it's just not equally distributed." - William Gibson.