stoweboyd and the /messengers

Trust in Internet, Online Reviews, Blogs

Gen-Y women are technologically savvy, and their perception of the world around them has been shaped by the Internet. They are more likely than their Gen-X counterparts to turn to online peers—reviewers, bloggers, or contributors—for information, even if they don't have a personal relationship with those peers.

• 68% of Gen-Y women get most of their updates on news, business, political, celebrity gossip, and sports from online sources, compared with 54% of Gen-X women.


• 32% of Gen-Y women say they trust advice from online forums, compared with 18% of Gen-X women.


• 31% of Gen-Y women say they have a favorite blog that they read regularly, compared with 19% of Gen-X women.

When researching products, Gen-Y women rely on a range of sources, as do Gen-X women.  But Gen-Y women tend to trust online reviews more than their older counterparts:

• 59% of Gen-Y women rely on friends and family recommendations, compared with 55% of Gen-X women.


• 58% of Gen-Y women visit company websites for information, compared with 57% of Gen-X women.


• 38% of Gen-Y women turn to online user reviews, compared with 32% of Gen-X women.

via www.marketingprofs.com

The web has become the backdrop of the lives of Gen Y.