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Friday
06Nov2009

Twitter Filters and Fonters: Static Lists and Dynamic Agents

I have only fooled with Twitter's list a bit, but I am starting to get an insight to how they could allow me to fine tune the early warning system and social hot tub that Twitter principally is for me.

Yes, I have created a handful of lists, but mostly they have only a cursory few names in them. But then, I realized that there is a subset of Twitter accounts that make sense to relegate to big static contextual buckets, and to unfollow them. I am doing that with non-individuals, like software companies, airlines, news outlets, and food wagons. Why does this make sense?


  1. My interest in what they are putting in front of me is highly variable. When I am in NYC and hungry, I am interested in NYC food trucks. Otherwise, I am not. 

  2. Some of these accounts generate a gazillion posts a day: they seem to lack discernment about what is truly important, and of course there is no personalization in Twitter, per se (more about that later).

  3. A bunch of what comes through from many of these accounts is retweets of other people saying nice things about them. I am happy that @anairline has made someone happy, but actually I am more interested in when people I know are happy, or sad, rather than @anairline blowing its own horn.


Immediately after I put @mashable into a new list called @stoweboyd/tech-news and unfollowed, a friend of mine pulled something out of the @mashable stream and tossed it over the list-based filter I had created. @sarahkennon acted as what I am now calling a fonter: she 'filtered the post on' to me.

So I now expect that I will diminish the number of accounts I am following, perhaps by as much as one quarter or one third. These will be relegated to lists, which I will open and look at contextually. I will catch up on all the airlines news at once, once in a while, or when I am thinking about travel.

Note that some big news breaking at @jetblue will still reach me in moments, because other people will see some breaking news about @jetblue and fonter it to me. This is the personalization of the twittersphere: the socialization of news through personal connections, personal relationships.

The good fonterers make the best Twitter friends. I will always depend upon the kindess of fonterers.

I would also like to see dynamic agents: on-the-fly lists created by algorithm based on those tweeting about a breaking meme or hashtag. For the moment, we will have to do with static lists as filters, and dynamic agents, real people, as fonters.

Reader Comments (4)

Oh no another new word- Fonters.. I am all about filtering everything using all types of filters- Shared Google Reader cut my blogs by a ton and I feel like I haven't missed anything. Ran them thru Yahoo Pipes too. My groups in Tweetdeck was worked on constantly. Now doing same with Twitter. Use Lazyfeed so I am not in a bubble of thought of my own making- have to find ways to inject up and comers etc...Thanks for another word and now where is the rating system for the best fonter's in the land?

November 6, 2009 | Unregistered CommenterSteven Moore
If you are working with a network marketing co., start up a twitter account using your personal name. By doing so, you are branding you. If you have your own business, than I recommend starting an account with your business name.
November 6, 2009 | Unregistered CommenterRachale Kelley
Interesting perspective that 'unimportant' twitter handles can be relegated to 'lists' so that we can have a look at them on a 'need' basis and don't have to follow them regularly if we don't want to.

Sanjay UvachIndia Politics
November 7, 2009 | Unregistered CommenterSanjay Uvach
Remember aglets Stowe? Now might be a good time. If you're at Defrag, would love to meet you.

- Liefhttp://lieflarson.businesscard2.com
November 9, 2009 | Unregistered CommenterLief Larson

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