The Social Revolution At Forbes: The Power Of Follow

Lewis Dvorkin reflects on the social revolution that has happened inside of Forbes, in an issue dedicated to the social revolution that is taking over business.

He quotes Brian Solis, saying that these few lines really capture what is happening:

Listening, learning and adapting is where the real value of social media will show its true colors. Listening leads to a more informed business. Engagement unlocks empathy and innovation. But it is action and adaptation that leads to relevance. And, it never ends.

via The End Of Social Media 1.0 | paidContent

But, being a nuts-and-bolts type, I think what stands out for me is this:

The very subtle ‘follow’ button speaks volumes.

It is the open follower model that is changing the world of business. Letting people choose who will be their authorities, their sources of trusted information, their mentors and guides. All of that is wrapped up in the simple act of ‘follow’, and the turning away from preordained relationships, from top-down authority, from inflexible communication paths.

Let people choose, and stand out of the way.