GoDaddy’s X.co — Yet Another Bit.ly?

Looks like GoDaddy has entered the short URL marketplace by knocking off Bit.ly.

You create an account or login with an existing one and then you can create x.co short URLs, including customized URLs. I created x.co/cdixon linking to his recent ‘Things I’d do if I ran a big VC firm’ post.

They have stats, like Bit.ly, although they don’t make a separation of links from the URL you created or clicks on other created URLs, or maybe I don’t get the ‘total referrer clicks’ figure:

I have to admit, x.co is as short as you can go, so I will now be on the lookout to see if GoDaddy starts to get some play in this world.

The ‘share’ interface is really ugly:

It makes me think that their icon images aren’t being rendered and I can seeing the text replacement.

The tool seems adequate, although no reason for me to switch from Bit.ly that I can see, unless it were to grab a custom URL.

[disclosure: I am an advisor to Bit.ly and have a financial interest in the company]