News.me

The hush-hush News.me development project at Betaworks — based on technology acquired from the NY Times — has been leaked to the press, by Mashable’s Jolie O’Dell.  Few details have been revealed, but John Borthwick, CEO of Betaworks said “We’re building something wonderful and amazing in the social news space.”

No real details, just vague allusions to personalized and customized news. Seems like the news led Betaworks to launch the News.me stealth website on Thursday.

Update: I have been informed that it appears that Jenna Wortham at the NY Times (Betaworks and The Times Plan a Social News Service) was the first to break this story (thanks @mathewi).

[disclosure: I am an advisor to Betaworks, and have a financial interest in Bit.ly, one of the incubators product companies.]