There was a time, not long ago, when you could sum up each company quite neatly: Apple made consumer electronics, Google ran a search engine, Amazon was a web store, and Facebook was a social network. How quaint that assessment seems today.
- Farhad Manjoo, The Great Tech War Of 2012
Manjoo says all four giants — Apple, Google, Facebook, and Amazon — will all ‘win’, which is just another way of saying that 2012 is just a battlefield, not the entire war.
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