We’re doing this massive renovation of a very old website, it started under 1996 under “Digital Ink.” You’re taking this sort of old structure that has to put out a newspaper everyday and change its guts. People who won Pulitzer Prizes for one type of reporting, you have to teach them how to win prizes for a new kind of reporting. The biggest challenge that we’ve had is we didn’t have the tools. Now we’re connecting the conversations that are happening about the reporting are being connected right to the page. Every article page has a Twitter conversation about the reporting right next to it.
Katharine Zaleski, Executive Producer and Head of Digital News Products at the Washington Post at a Web 2.0 Expo panel. [Follow along at Capital.]
jaketbrooks: I have a feeling Zaleski is only being partially honest here. The biggest challenge she faced was probably convincing the establishment to adopt the right tools, like Twitter—and that Wash Po establishment includes the Pulitzer Prize journalists that she is purportedly training to win prizes for a different type of reporting. For every reporter that adopts Twitter, there is one who fears it. Godspeed, Ms. Zaleski.
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