Anna Heim, Zeebox, “the new way to watch TV”
If you’re in the UK, there’s a new iPad app you may want to try immediately. Zeebox, as it is called, will expand to other countries and platforms next year, according to its co-founder Anthony Rose. The former Head of iPlayer at the BBC and ex-CTO of YouView, Rose is certainly one of the architects of the future of TV. Its latest project, Zeebox, is very ambitious, aiming to become “the new way to watch television”. To understand how it works, here’s a demo of the app [above].
If you still needed a proof that Zeebox’s team is not the only one to believe in the app’s potential, iTunes made it its App of the Week in its UK Store. It also has appeal for the TV industry: according to PaidContent, Zeebox’s CEO Ernesto Schmitt is convinced that broadcasters and advertisers will show interest in the app as a way to drive engagement, while producers will be keen on getting minute-by-minute data on how their shows perform.
Looks like Zeebox is the social TV app I’ve been talking about for years.
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holy crap, this is the tumblr of tv. it’s gonna bring the winner-takes-all effect to tv and then oppressive and...
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Have you seen this? New Ipad App - Zeebox - New way to watch TV -
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Connections that isolate us.
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Anna Heim, Zeebox, “the new way to watch TV”...Shout out:stoweboyd
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