Stowe Boyd

a postfuturist at large in the present

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Really <s>Shitty</s>Confusing Marketing, US Airways

I got a come on which I thought was related to my US Airways frequent flyer program:

I filled out a few pages of demographic nonsense, and submitted it, and then came to this screen:

But I had no verification code, as you can see in the initial email. And of course that’s why they put it at the end, so I would fill in all the data — that they plan to use to spam me, I bet — and never give me the bonus miles.

Really shitty marketing, US Airways.

Update: 1:45pm — Got a second email from US Airlines emiles with the necessary code, but that wasn’t made clear anywhere. I bet a lot of others get confused here, as well.

PS I activated the code but still don’t have the 100 miles. I am now canceling the membership as a bad mistake.

Posted by Stowe Boyd
November 17, 2011
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About me

Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

I am made greater by the sum of my connections, and so are my connections.


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