How Facebook is ruining sharing | Molly Rants - Molly Wood via CNET News

Molly Wood nails the reason that Open Graphs will turn Facebook into Overshare Central:

Molly Wood via CNET News

Let’s say all of us jump on the Open Graph bandwagon and allow app after app to passively post our every Web move. We’ll simply have opened the door to a horde of zombie posts that will overwhelm our interest and deaden us to the possibility of organic discovery.

Sharing and recommendation shouldn’t be passive. It should be conscious, thoughtful, and amusing—we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.

Frictionless sharing via Open Graph recasts Facebook’s basic purpose, making it more about recommending and archiving than about sharing and communicating. That’s a potentially dangerous strategy—not just because oversharing diminishes our interest in sharing but also because it’s tweaking the formula that made the site a winner in the first place.

So, sharing everything you do, see, read, bookmark, and glance at isn’t a wonderful idea? Oh.