Cracking The Facebook Code - Tom Weber

Tom Weber spent a month — with a team of investigators — reverse engineering Facebook’s algorithms for deciding who gets into your incoming feed. The results are intriguing, and some people never saw the fictional friend’s posts once during the experiment.

Facebook is — intentionally or not — basically creating a rulebook about social connectedness by mediating our communications.

I like Twitter because it doesn’t. In principle, I get all posts from those I follow, and vice versa.

But Facebook is acting like an intermediary with a agenda, deciding who gets into the room with you. And it clearly favors people who are more popular, with well-established relationships, and Facebook obsessed.

Basically, Facebook turns out to be like college, while Twitter is like a tribe.