The unwillingness of Facebook and Google to share a public commons when it comes to the intersection of search and social is corrosive to the connective tissue of our shared culture. But as with all things Internet, we’ll just identify the damage and route around it. It’s just too bad we have to do that, and in the long run, it’s bad for Facebook, bad for Google, and bad for all of us. (BTW, Google also doesn’t show Twitter or Flickr results either, or any other “social” service. Just its own, Google and Picasa.)

- John Battelle, Search, Plus Your World, As Long As It’s Our World

Once again, Google steps in a pile of doodoo with its maladroit efforts in trying to absorb the social web. Unwilling to simply index things and offer them up as search results, Google wants to ‘socialize’ search. What this means is that search is just another battlefield for Google to fight the war for the future against Facebook, Twitter, etc.

On one hand, you have to admit that Google faces a new world, one that is increasingly social, and the search company has to get in there. But this is not the way to do it.

I continue to be amazed that Google doesn’t look at its email and calendar apps as a good place to build social, instead of dicking around with search.

Source: battellemedia.com

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