Hudack On Hulu

mikehudack:

“Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of owners. “People are getting more defensive,” says Forrester Research analyst James McQuivey. “You’ve got the ad exec who has their quota, and to keep the advertiser, they bad-talk about how ineffective the digital (spots) are. I mean, he’s got his own Porsche payment to make. I sympathize.” McQuivey says that privately, many complain that Hulu interferes with the way they’re used to running things, and there are always worries that networks will only be cannibalizing their own business with a site that commands lower returns than the traditional model.”

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Networks grapple with Hulu ad sales - Entertainment News, Weekly, Media - Variety (via evangotlib)

I think it’s so sad that these media companies are completely unable to grasp the reality of the coming digital age. Big media distributors have been making huge profits for ages now by engaging in practices their customers despise (huge, vocal demands for a la carte channels rather than bundles? Nah- screw you, consumer!) and they’re terrified to let their grip slip…even though it’s inevitable that their business model must change.

We saw the newspaper industry cry about Craigslist, and the music business freak out over itunes…the metaphor about buggy whip manufacturers is totally overused but still appropriate, apparently.
(via marilynhack)
How is this sad? The world — and our economy — thrives on this kind of change.