Getting Serious Online: As Americans Gain Experience, They Pursue More Serious Activities - Lee Rainie
Internet users—veteran users especially—report that their use of email and the Web has changed the amount of time they spend watching TV, shopping in stores, and reading newspapers. One-quarter of all Internet users say that the Internet has decreased the time they spend watching television, with fully one-third (31%) of veterans saying this. Nearly one in five (18%) say Internet use has meant they spend less time shopping in stores, with 28% of Internet veterans and 29% of those who have bought something online saying this. The Internet has also prompted some users to spend less time reading newspapers; 14% say this, with 21% of Internet veterans reporting a decline in newspaper reading. However, Internet users, and veterans in particular, are active online surfers for news, so they might be simply switching time with the paper to time with the online version.
A gradual defection from TV will change in time: when TV becomes socialized, and is simply another sort of shared stream.
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