What Is Bill Gross Up To?

Just saw that Bill Gross’ UberMedia acquired TweetDeck.

Gross must believe that there is an advertising option that he can thread across all these Twitter clients: UberTwitter, EchoFon, and now TweetDeck. There is no great business model in Twitter clients, per se. There’s dozens of competitors with largely undifferentiated products, and no real way to make serious money, even with some kind of pro product.

Gross seems at times to be pivoting the company wildly, and has a confusing acquisition strategy going on, as well as a third name for the company.

We’ll have to see what he pulls out of his hat when FollowMe, some sort of advertising mechanism, one that could be the key to his Twitter expansion.