Why Doesn’t Twitter Steal Job’s App Store Model?
Om Malik recounts recent flaps surrounding the Twitter ecosystem, and drives home a key point: Twitter still doesn’t have much of a business model. He recounts a number of companies that prospered based on business model innovation — including Apple’s App Store — but doesn’t thread the needle:
Om Malik, What Is Twitter’s Problem? No, It’s Not the Product
In the end, that business model ends up defining how companies get built over a long period of time. It is also a good way to avoid the problems of tomorrow. From the way I see it, Twitter’s troubles are not going to be over till it settles on a business model and then starts to shape its identity and organization around that model. When that will happens is anyone’s guess!
Since Twitter slapped Bill Gross on the wrist for attempting to monetize the Twitter stream, why doesn’t the company set up a way to do it in partnership with Twitter?
Today’s news — that Twitter has screwed down the Dickbar so that it doesn’t cover tweets — suggests that Twitter is still rooting around for an revenue model. And until the company has figured it out, they continue to flounder.
Why not a straightforward app store model? Let companies monetize by building apps that integrate with the Twitter platform, but require those companies to share revenue for app sales, advertising, subscriptions? Why not steal from Steve Jobs? After all, he famously said
Good artists copy, great artists steal.
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