Stowe Boyd

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Evan Williams | evhead: Five Easy Pieces of Online Identity

Ev Williams tries to boil down identity to five parts:

  1. Authentication - Do you have permission?
  2. Representation - Who are you?
  3. Communication - How do I reach you?
  4. Personalization - What do you prefer?
  5. Reputation - How do others regard you?

This is a very tool-centric, or marketing-centric approach, and leaves out — or dismisses — all the messy and interesting philosophical aspects of identity.

Consider issues like publicy: How much of these various aspects of identity do you want to be revealed? Or context-based identity: you are a different you with the bowling league, at work, or on Suicide Girls.

Ev’s list is based on information flows — how people and systems might communicate or interact with people through identity markers of various kinds — but it doesn’t get at our personal motivations, needs, or requirements around identity as an aspect of human psychology.

Posted by Stowe Boyd
April 9, 2011
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    Oh dear lord. It’s not like there aren’t whole bodies of communication literature devoted to self-presentation on the...
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Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

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