A Colorful Weekend - MG Siegler

MG heads to a bachelor party in Mexico, and finds out that Color — the new proximity-based photo sharing app — works as advertised, and in a very different way from other apps.

Maybe the $41M pre-launch injection of capital has sucked all the oxygen out of the discussion about the app. A bunch of folks were using it at the recent Podio launch party in San Francisco, and we all thought it was cool as hell.

Color really shines in a setting of maximum social density and activity — like parties, concerts, or conferences. It may be equally interesting to use in a voyeuristic way in areas of high population — like wandering through Soho — if there are enough hipsters around to give you their perspective via photostream.

It won’t displace other photo sharing apps, like Instagram, but it will change the way we experience the most socially rich events.