Economies of small - Seth Godin
I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them. Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.
Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.
(Source: underpaidgenius)
24 notes
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cliveboulton reblogged this from stoweboyd
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kiteza reblogged this from underpaidgenius and added:
Reblogging so I can use the tag “small is big again”. (and because it’s an interesting idea)
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stuckinhyperspace said:
Small is Beautiful.
EFS was way ahead of his time.
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stoweboyd reblogged this from underpaidgenius
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underpaidgenius posted this