Don’t underestimate the power of Tribes.
— Amber Karnes, Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters
How Amber Karnes — pissed off that Urban Outfitters had stolen an indie jeweler’s necklace design, once again — pushed out one tweet that led to a tidal wave backlash, and the yanking of the product from Urban Outfitter’s shelves. And she wasn’t even a super well-known twit, either.
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