Stakes Higher in 2011 as Enterprise 2.0 Kicks off in Boston - Haydn Shaughnessy

Haydn Shaughnessy via

The enterprise platform has been in constant transition for a decade, so much so that Microsoft’s three year refresh cycle looks very old school. The transition is understandable. Technology and user requirements both evolve.

The challenge though seems to lie in understanding what the enterprise actually needs.  I still can’t help feeling that this space lacks a critical element of definition. Do we really understand what the enterprise needs in 2011/2012?

There’s no shortage of opinion. Enterprises need more collaboration, more innovation, better communication, better knowledge processing. But surely the real answer is the market is changing at a pace that already outstripped our ability to simultaneously interpret it.

Now, resolving that sounds like a fascinating challenge. What we really need is a conference that puts the hype cycle on hold while we work out what’s going on.

Yes, we do, but it seems like we are getting a stream of vendor keynotes, which isn’t like trying to figure out what’s going on, but them trying to figure out how much we’re willing to spend.