Google+ in Google Apps: Google Moving Into Work Media

A user of Google+ was logged into Google with both individual and his company’s Google Apps login, and discovered that Google+ can be used — at least partially — with Google Apps:

As reported by Google Operating System, Google’s John Costigan confirmed this: “We’re actively working on making Profiles (and Google+) available for Google Apps - it should be available in the coming months.”

Personally, I feel that this is where the tools that Google+ offers may be of greatest utility, as a stream-based business collaboration tool, an example of what I call work media. As I recently wondered, the effort involved in defining circles might not be worth the effort. However, if you are working in a company of dozens, hundreds, or thousands of people, creating circles for projects, departments, or topically-oriented collections of people makes a lot of sense.

Note also that Google Apps already has an app store architecture, so the rollout of apps like Huddle and Hangouts would be simple.

And there is the opportunity to convert the over 25M Google Apps users to something worth paying for.