Stowe Boyd

a postfuturist at large in the present

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We Aren’t Facebook Customers, But Its Products

Andrew Brown, Facebook is not your friend

Anyone who supposes that Facebook’s users are its customers has got the business model precisely backwards. Users pay nothing, because we aren’t customers, but product. The customers are the advertisers to whom Facebook sells the information users hand over, knowingly or not.

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Posted by Stowe Boyd
May 18, 2010
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About me

Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

I am made greater by the sum of my connections, and so are my connections.

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