Stowe Boyd

a postfuturist at large in the present

popular now: The Social Operating System: A Reader

Stowe Boyd

Scroll to Top

Run don't walk

I got [an email ] this week from Jack Rabbit Sports, reminding me that it’s time to buy new running shoes. But instead of sending some sort of poorly designed generic coupon, they sent a simple, well-designed email, making it clear they have been paying attention — and not just to me, but to something I care about: running.

‘Webful’ marketing is about connection: a brand is no longer a promise, it is an invitation.

Posted by Stowe Boyd
July 9, 2010
Comments
22 notes
Source: bobulate

Share
http://tmblr.co/ZHrZFyl4oXK
unmarketingwebful marketing

22 notes

  1. lenscapes liked this
  2. ninakix liked this
  3. aslihan reblogged this from bobulate
  4. wunderbeast liked this
  5. thegordbot liked this
  6. monkeyairplane liked this
  7. anquex liked this
  8. gblakeman liked this
  9. chrisbowler liked this
  10. scudmissile liked this
  11. bokardo liked this
  12. redcloud liked this
  13. gtmcknight liked this
  14. williac liked this
  15. goodeggs liked this
  16. hkingsley liked this
  17. papadimitriou liked this
  18. stoweboyd reblogged this from bobulate and added:
    ‘Webful’ marketing is about connection:...no longer a promise,
  19. donaldkee reblogged this from bobulate
  20. helenadagmar liked this
  21. bobulate posted this
blog comments powered by Disqus

< Previous post Next post >

 

Theme by Pixel Union

  • Profile
  • Pages
  • Likes

About me

Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

I am made greater by the sum of my connections, and so are my connections.


Connect with me

  • Twitter
  • RSS
  • Archive
  • Ask me anything

Pages:

  • About Stowe Boyd
  • Underpaid Genius
  • Popular Posts
  • Work Talk Research
  • Work Talk Reports
  • Speaking

Stuff I Like

  • Photo via everythingisacasestudy
    Photo via everythingisacasestudy
  • Photoset via considertheaesthetic

    Only in my wildest dreams would I actually own one of these beauties. At a astonishing $3650, this...

    Photoset via considertheaesthetic
  • Photo via andrewgreene

    LOL

    Photo via andrewgreene
  • Photo via creativemornings

    Prototyping is like thinking with your hands.

    Manuel Großmann and Martin Jordan,...

    Photo via creativemornings
  • Post via newschallenge
    Expand the Unconsumption Project

    1. What do you propose to do? [20 words]

    Expand Unconsumption’s capacity to serve as a resource for sharing stories and ideas about creative reuse and mindful consumption.

    Post via newschallenge