Steve Rubel Joining the Edelman Me2 Revolution

Steve Rubel has announced that he is joining Edelman, perhaps the most clued in PR firm out there. Here Steve describes Edelman, and why he is taking a SVP role there:

Two others who early on saw the revolution coming are Richard Edelman and Rick Murray at Edelman. Richard also started his blog in 2004. He gets it and he is fusing this Cluetrain thinking into the Edelman culture. Rick is driving a smart group that is developing breakthrough word of mouth marketing programs that utilize new technologies and processes. He was an early backer of WOMMA and is building a tremendous team of new marketers that includes the likes of Phil Gomes, Mike Krempasky and Guillaume du Gardier. As Doc Searls recently said, Edelman understands how the new and old worlds are coming together as one. Richard has called this the Me2 Revolution.

Congratulations to Steve and the folks at Edelman.