7 Things to Know About Asana: Facebook Co-Founder's Collaboration Startup

Asana, the much heralded work media start up, is in limited beta, and still stirring up buzz:

Asana is a company created by Facebook co-founder Dustin Moskovitz and ex-Googler Justin Rosenstein. Its aim is nothing short of reinventing how we collaborate. It’s a lofty goal, especially with so many Enterprise 2.0 tools aiming to do just that. But it has deep pockets, high profile advisers, a strong vision and lots of buzz.

The team has been toiling on the project in secret for two years, but have finally started talking about it over the past few months. In February, the company held an open house where Rosenstein demoed and explained the product. It’s currently in private beta, but don’t hold your breath waiting for an invite.

Well, I got an invite, despite everything, and I will be writing up some thoughts early this week. The short version: all tasks, and nothing but tasks? I think they’re GTD-happy.