Stowe Boyd

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Flipboard Big Ad Push

parislemon:

One of the things I’ve always hated about ads on the web is just how little attention is paid to the way they actually look. Instead, ads are shoved in any and all available white space. This makes both the ads and the content look like shit.

Flipboard will take a different approach. Ads will only be full-screen, and will reside in between stories, like a traditional magazine. 

Will that work? I don’t know, but I certainly appreciate Flipboard’s firm stance to keep the reading experience as pleasant and as beautiful as possible. 

It’s at least better than some alternatives, like making ads look like stories.

Posted by Stowe Boyd
July 25, 2011
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Source: parislemon

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  1. prowthish-istoselidon reblogged this from parislemon
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  12. rayolution reblogged this from parislemon and added:
    rethinks online ad formats
  13. thepenultimateindeed reblogged this from stoweboyd and added:
    Always interesting to see the blending of old and new media, although in this case, it seems to make perfect sense.
  14. taestell liked this
  15. wickeds0urce liked this
  16. stoweboyd reblogged this from parislemon and added:
    It’s at least better than some alternatives, like making
  17. This was featured in #Tech
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  24. adamlouismarre reblogged this from parislemon and added:
    will continue to use it :)
  25. loganabbott liked this
  26. parislemon posted this
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Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

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