First Glimpse: Joga

Google and Nike have launched an online community for soccer fans called Joga, which requires an invitation from one of the existing users. The splash screen says:

Welcome to Joga - the community for soccer players dedicated to keeping the game beautiful.

Joga is a place to meet other soccer players, share your own soccer experiences and enjoy photos and videos from around the world.

Join us and help remind the world how the game was meant to be played.

Play beautiful

Joga bonita

Sounds like an interesting fusion of various sorts of social media in a vendor-sponsored plaza. Expect to see many other such communities.

[pointer from Steve Rubel]