Memewatch: Pinkomarketing

 

Tara Hunt and a posse of other bright minds are throwing around the nifty term, pinkomarketing, defined in a Martin Luther style Manifesto:

[from Pinko Marketing]

The Pinko Marketing Manifesto (a very rough beginning):

1. Commie Marketing is about the end of the Marketing Manager, Director and anyone else who thinks they have control over the message, market or ‘brand’
2. The commons…the producers…will decide what makes it ‘to market’, what flourishes, what dies, what is ignored, what is celebrated…whatever.
3. No marketing budget, big or small, will change your advantage in this new world.
4. Amateurism means passion, curiosity, intrigue and growth. What the hell is a professional? You get paid for doing what I’m doing right now? Cool. How do I get that gig?
5. The ‘masses’ will decide what is ‘mass’ and what is not…whatever the hell ‘mass’ means…wait a minute? We aren’t being stuffed into a overarching classification? So, we can divorce ourselves from any notion that we are some monolithic mass of consuming beings? Cool.
6. Ask your shareholders, Board of Directors and investors to kindly sit down and relax. If they’ve invested in a dog, they’ll know soon enough.
7. Monetize this.
8. The ‘Elite’ and their ‘Wannabe’ hangers-on will also sit down and shutup. They may learn something very valuable in this next while.
9. Having a corporate blog does NOT mean that you get it. In fact, it mostly means that you don’t.
10. The voices of the community, your employees and your competitors are more valuable than anything you could ever say. Listen. No…really…listen.
11. Small is the new big. I know it sounds cliche, but beyond lipservice, let’s embrace it.
12. Shifting your attitude to Pinko Thinking today will not only put you ahead of the curve, it will mean your survival.
13. I’m not copyrighting this. It belongs to the commons. Please use it.
14. Put down the marketing plan and walk away slowly. It’ll be alright. I know. You have a tough job ahead of you. It’s called killing your inner control freak. I have the same issue.
15. Everyone is a marketer. They were right! All these years that I fought that and they were right! Everyone does it. I feel so much better…

I love it! I thought unmarketing would catch on as a term — same idea — but maybe the ‘un’ is too negative. The ‘pinko’ is cool, suggesting the iconclastic, left-leaning, and colorful side of things.