Making The Economist Social

Nevillle Hobson observes that the Economist is moving fast to acquire a strong online presence torugh Twitter and Facebook. He then alludes to the stark contrast with Murdoch and the other media reactionaries who are trying to wall off the Web and it’s freewheeling ways:

This looks like an entirely different model to the ‘stick everything behind a subscriber firewall with little or nothing for free’ approach being advocated by other mainstream media such as News International (The Times, Sunday Times, etc) and The Guardian.

Who will win out? The Economist with its more social and engaging approach, or the others’ with their more hard-nosed pay-for-everything system?

The former has my vote.

via socialmediatoday.com